Pariplay®, a well-known division of NeoGames S.A., has entered into a partnership with ZEAL, a flagship online lottery operator based in Germany. The agreement includes the official integration of Wizard Games’, Pariplay®’s in-house studio, feature-packed content on the ZEAL platform.
Entering a new market:
With this partnership, Pariplay® hopes to enter Germany and to introduce its brand-new content to a new audience. Examples of the content that will be hosted on the aforementioned ZEAL platform include: the widely popular game Dragons of the North, with the company’s new series of games going live via the Pariplay®’s Fusion® over the next months. In addition, new titles are poised to make a splash in a positive direction among German players.
Furthermore, this alliance is also set to help the provider officially become the flagship content provider across the globe, after a range of significant deals to provide content from the aforementioned Fusion.
Commenting on the alliance, Chief Commercial Officer at Pariplay®, Enrico Bradamante, commented according to the official press release: “The German market is one of strategic importance for Pariplay, as we continue to expand in regulated markets globally. ZEAL is one of the country’s leading lights and we can’t wait to see how Wizard Games content performs with its players.”
Cementing presence:
As ZEAL is already a flagship online supplier of state-licensed lottery products running its business via its B2C brands LOTTO24 and Tipp24, the online lottery operator will enjoy the popularity that comes with combining its portfolio with a new, unique portfolio created by Pariplay® that is entirely customized and tailored to meet its needs and expectations, which means that in the future we can expect the operator to further cement its presence in Germany. It will also improve player commitment by adding new, unseen content to its gaming portfolio.
Also commenting on the alliance, Managing Director of ZEAL Instant Games, added: “We are delighted to have another strong partner at our side in Pariplay®, with whom we can further expand our slots offering and strategically grow our business. Pariplay® is renowned as one of the industry’s premier providers and their popular content will help us to further engage with our diverse player base. Through our cooperation, we are proud to be the first operator to bring Wizard Games to the German Market.”
About:
Headquartered in Malta, Pariplay® is founded and officially launched in 2010. In late 2019, the company was acquired by Aspire Global and now has development offices in Bulgaria, Gibraltar, India, the Isle of Man, and Israel.
ZEAL recently expanded into arcade-style releases and virtual scratch cards through ZEAL Instant Games.