Premier Greyhound Racing Reports Rights Deals With Four Retail Betting Operators
On January 24, 2023, Premier Greyhound Racing, a leading UK-based greyhound racing company, signed a lucrative deals with the four UK retail betting operators, Entain (Ladbrokes & Coral), William Hill, Paddy Power and Betfred. The agreements include the official integration of the Premier Greyhound Service, starting in 2024.
New deals:
With this latest commercial deals, Premier Greyhound Racing will supply images from its British greyhound tracks to retail operators’ stores from early 2024.
Commenting on the agreements, Mark Kingston, Director of Premier Greyhound Racing, said: “As important as greyhound racing is to the betting industry as a whole, greyhounds have always been a fundamental part of the betting shop service. Signing …